What is Digital PR and & Why it’s Important

Digital PR is rapidly becoming a go-to strategy in the marketing world, and it’s easy to see why.

This approach enhances your brand’s visibility by securing links and mentions from high-profile publications and blogs. Also, it drives more traffic to your site which could lead to more sales.

Unlike traditional PR, digital PR taps into the vast online audience, allowing for more precise targeting and broader reach.

For example, this is a piece for one of our clients, getting links from mainstream publications like The Sun and The Mirror.

PR coverage

In this article, we go through how engaging and newsworthy digital PR content is essential to help you build a stronger brand.

What actually is Digital PR?

Digital PR is all about managing your brand’s online presence using the latest internet-based strategies. Think of it as traditional PR with a modern twist, using platforms like social media, online news sites, blogs, and podcasts to get your brand noticed and loved.

Unlike traditional PR, which relies on print, TV, and radio, digital PR uses online platforms for more targeted outreach and two-way interaction. With the growth in people using online, getting your company’s name out there is easier than ever. You can also measure success with metrics like website traffic. Plus, digital PR lets you respond quickly to changes and crises, keeping your brand agile and proactive.

Digital PR is a game-changer for growing your brand. It boosts your online presence, improves search engine rankings, and helps you build stronger connections with your audience. Positive mentions can skyrocket your brand’s credibility.

With visibility being important as ever, digital PR is a must-have for any brand’s marketing strategy. It harnesses the power of the internet for targeted outreach, real-time engagement, and detailed analytics, helping your brand achieve greater visibility, credibility, and connection with your audience.

Digital PR + SEO falls hand in hand

Digital PR + SEO

Digital PR can be a powerhouse for SEO, helping build authority through links and boosting visibility by improving keyword rankings. Here’s how it works:

When you create high-quality, shareable content, it naturally attracts links from reputable websites. These backlinks are like votes of confidence from other sites, telling search engines that your content is valuable and trustworthy. The more high-quality backlinks you earn, the more authority your website gains, which can significantly boost your search engine rankings.

Digital PR also involves promoting your content across various platforms, getting it in front of the right audiences. When online publications mention or link to your content, it not only drives traffic to your site but also signals to search engines that your content is relevant and popular. This can help improve your keyword rankings, making it easier for potential customers to find you when they search for related terms.

Balancing high-quality content creation with solid technical SEO practices is key to making the most of the digital PR ‘LINK JUICE’. Make sure your website is optimised, and create valuable, engaging content that can be boosted through high-profile links. This will ensure your digital PR efforts effectively boost your SEO, building authority and increasing your visibility online.

How does this help businesses?

The push for digital PR over the last couple of years has never been higher due to the power of being mentioned in reputable publications.

However, a lot of people are still unsure on how this service is worthwhile for their business.

Here’s an example of why it’s essential for business growth, where one of our clients’ impressions for targeted keywords increased significantly after the Digital PR post went live.

GSC traffic data

If you want to learn the process of getting consistent coverage, learn our 5 stage process for a successful Digital PR campaign.

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