Looking to boost your company’s media presence and enhance your website’s organic visibility? Our Digital PR agency is here to help.
- By creating newsworthy coverage relevant to your business niche, our Digital PR services can elevate your brand’s online presence through mentions in major publications like The Sun and The Mirror, enhancing your website’s authority.
“Since joining forces with the OMS Team in 2021, our website traffic has skyrocketed by 80%, with the number of website leads increasing by 78%.
Their smart ideas, on and off page SEO and high quality backlink strategies have landed us in the media spotlight, and solidified our reputation in the industry.
Having worked with several SEO agencies in the past, OMS stands out as the best in class in terms of their proactiveness and results.“
E. Park
Marketing Director, AC Valve Alliance
The UK’s Leading Digital PR Company
Trusted By…
Why Digital PR is Important
for Your Business?
In today’s fast-paced Digital landscape, capturing the attention of your ideal audience is crucial. At our Digital PR agency, our strategy goes beyond traditional press releases and media outreach. Our Digital PR services focus on crafting content that forges genuine connections with your target group.
Our Digital PR specialists enhance your brand’s online presence by building trust and credibility with search engines. This is achieved through obtaining backlinks and mentions from reputable news sources and by creating and sharing compelling content via various channels, such as online press releases, blogs, and social media.
Comprehensive Digital PR services and campaigns encompass content creation, media engagement, online community interaction, and data-driven decision-making. These combined elements work together to expand your company’s online presence.
The Impact Of
Digital PR Strategies
The Impact Of
Digital PR Strategies
Here’s how our Digital PR Firm successfully gained coverage for one of our clients
Take a look at the process we used to help our client gain attention and secure
high-quality backlinks from mainstream news publications.
#1 – Identify Target Market
The client specialises in electric vehicle sales and equipment, serving industries like healthcare, airports, and rail services.
#2 – Generating Topical Ideas
Leading up to the summer holidays, we came up with a newsworthy idea: ranking the busiest UK airports. We gathered data on passengers, airlines, and destinations.
#3 – Create The Story
We created an exciting press release with our findings and shared the information on their website, making it easy for journalists to link to.
#4 – Pitch To Journalists
We reached out to writers who love all things travel and tourism and shared our story with them.
#5 – Get Noticed
Our story got noticed by major publications like The Sun, The Mirror and
The Daily Express because it resonated with their audiences.
#6 – Witness Keyword Growth
- We monitored keyword movements using various SEO and PR tools to measure success and assess the impact on our client’s rankings.
Explore the results of our Digital PR process for yourself.
How our Digital PR company can get you mentioned in the Big Publications.t
These include references to the client and links to the client’s website.
Then linking it back to the brand.
Creating a blog on your website provides a valuable resource that journalists are likely to link to, boosting your site’s authority and enhancing your industry reputation.
Our Digital PR service significantly improves rankings for relevant keywords.
Brand mentions and links from major news publications online significantly boosted our client’s keywordsto the first page of Google.
Here’s how the airport piece drove substantial keyword movement for the client.
What do our Digital PR packages include?
Media Relationships
Build relationships with the best media sources to get your business noticed.
Creative Content
Our specialists create engaging, relevant content through thorough research.
Storytelling
Crafting unique story angles to distinguish your press releases.
Quality Backlinks
We help you gain backlinks to boost trust, authority, and sales.
The 5 pillars our Digital PR agency uses to secure crucial backlinks
These enhance your organic visibility, website traffic, and lead generation.
Ideation
The first stage of our Digital PR service involves a deep dive into your company’s expertise to align it with current trending topics. This serves as the foundation for generating engaging ideas.
Research
By analysing recent data insights related to trending topics, our Digital PR specialists craft compelling headlines that resonate with your audience. These headlines are then seamlessly integrated into the press release.
Creation
We develop newsworthy content based on our research and Digital PR Strategy, ensuring it is presented in a format that is easily accessible within the press release.
Outreach
From there we identify journalists who have previously covered similar stories on the topic and personalise our outreach based on their publication and audience.
Tracking
The final component of our Digital PR package involves monitoring the coverage your company receives from news publications. Increased exposure enhances your website’s trust and authority.
While Digital PR can be a game-changer
for many businesses
…it’s not a one-size-fits-all solution.
When Digital PR is a definite must for your business
Established Online Presence: If your business already has a strong online presence, digital PR can help further enhance your visibility and reputation.
Wide or Targeted Audience: Whether you aim to reach a broad audience or have a specific target demographic, digital PR can be tailored to effectively engage with both.
Sufficient Resources: When your business has the necessary time, budget, and personnel to invest in digital PR efforts, you are more likely to see favourable results.
Long-Term Goals: If your business is focused on long-term growth, building trust, and establishing authority in your industry, digital PR is an effective strategy to achieve these objectives.
Prepared for Publicity: Digital PR might attract both positive and negative attention. If your business is ready to manage and respond to various types of publicity, it’s a good fit.
Quality Content Production: If your business can consistently create high-quality, shareable content, you’ll be well-positioned to leverage digital PR to its fullest potential.
Compelling Brand Story: A unique and compelling brand narrative can significantly boost the success of digital PR campaigns by making your business more relatable and memorable.
When Digital PR is not a good choice for your business
Lack of Online Presence: If your business is relatively new and has limited online visibility, investing in other digital marketing strategies such as SEO may be more beneficial, initially. Digital PR often relies on a pre-existing online presence to maximise its impact.
Niche Audience: If your business caters to a highly specialised or niche audience, the broad reach of digital PR may not be cost-effective. It’s crucial to assess whether the target audience aligns with the broader reach that digital PR offers.
Resource Constraints: Digital PR can be resource-intensive. If your business has limited time, budget, or manpower, it may be more practical to focus on other marketing tactics that provide a quicker and more cost-effective return on investment.
Short-Term Goals: Digital PR often takes time to yield results. If your business is focused on short-term goals or needs immediate sales or leads, other advertising methods, such as pay-per-click (PPC) advertising, might be more suitable.
Negative Publicity Risk: Digital PR can sometimes attract negative attention or unwanted scrutiny. If your business is not prepared to handle potential negative feedback or controversy, it might be wise to consider alternative marketing approaches.
Lack of Quality Content: Digital PR relies on creating high-quality, shareable content. If your business struggles to consistently produce compelling content, you may not see the desired results from a digital PR campaign.
Frequently Asked Questions (FAQs)…
When discussing getting an increase in online visibility from media publications, businesses focus on these questions.
- Are refunds available?
If we are unable to secure any placements for you, we will provide a refund. However, refunds for any other reasons are not possible.
- How do Digital PR specialists measure success?Success metrics for Digital PR campaigns may include media placements, website traffic increases, backlinks and website authority.
- Do I need ongoing Digital PR services or a one-time campaign?The need for ongoing versus one-time Digital PR services depends on your business goals. Ongoing services can sustain long-term growth, while campaigns may be suitable for specific launches, events, or announcements.
- What outcomes can I expect from Digital PR campaigns?Effective Digital PR campaigns can result in increased brand mentions, backlinks from reputable websites, improved SEO rankings, and positive brand perception among target audiences.
- Will all the links gained be follow links?The links obtained will be a mix of follow and no-follow, depending on the policies of each news publication. Digital PR encompasses more than just obtaining links, but we strive to include follow links in every campaign.
- How does media publications link to my business?The number of placements depends on the Digital PR package you choose, typically ranging from a minimum of 5 to 20 placements per campaign. However, our campaigns often exceed this minimum figure.
- Do I have a choice with the content of the story?Yes, through thorough research, our Digital PR agency focuses on trending topics relevant to your brand. We develop a variety of ideas and present them to you so you can choose the most suitable one.
- What should I look for in a Digital PR company?Look for a company with a proven track record in your industry, expertise in Digital content creation and distribution, strong media relationships, and a clear strategy for achieving your business goals.
- How can Digital PR services benefit my business?Digital PR services can increase brand awareness, improve search engine rankings, drive website traffic, and enhance credibility through strategic online placements and content creation.
- How many links will I get from your Digital pr firm?The number of placements depends on the Digital PR package you choose, typically ranging from a minimum of 5 to 20 placements per campaign. However, our campaigns often exceed this minimum figure.
Now You Know All This Information…
Are you ready for us link you with your ideal customers…
Option 1
Empower yourself by taking Option 1.
Book a discovery call with one of the team today on 01543 899 617.
We’ll start with a brief discussion about your business and your website's current performance, as well as your goals for its growth.
During this conversation, we'll also explain how search engine optimisation can benefit your business.
This is a no-pressure call and will simply serve as an opportunity for you to learn more about how search engine optimisation can help you achieve your business objectives.
Just like Busy Bees, who experienced great results after contacting us, you too could benefit from our expertise too.
Option 2
Don't let sales-stopping mistakes hold you back any longer. Grab Our Free Website Performance Report which is designed to equip you with the knowledge and tools you need to take control of your website's performance.
Here’s what it contains:
- Discover the 3 common mistakes that website owners make
- Learn how to conduct simple self-check performance tests on your website right now
- Get access to a 33 Step Action Checklist to help you start making more sales from your website.
The best part? You can download your own copy of the report below and start improving your website's performance today.
Option 3
Do nothing with Option 3.
You do nothing and live with your website as it is right now.
That means settling for the current rankings you have in the search engine results for the keywords being dominated by your competition.
The traffic to your site will stay as it is and the needle will not move on the revenue you make from your site.
Option 1
Empower yourself by taking Option 1.
Book a discovery call with one of the team today on 01543 899 617.
We’ll start with a brief discussion about your business and your website's current performance, as well as your goals for its growth.
During this conversation, we'll also explain how search engine optimisation can benefit your business.
This is a no-pressure call and will simply serve as an opportunity for you to learn more about how search engine optimisation can help you achieve your business objectives.
Just like Busy Bees, who experienced great results after contacting us, you too could benefit from our expertise too.
Option 2
Don't let sales-stopping mistakes hold you back any longer. Grab Our Free Website Performance Report which is designed to equip you with the knowledge and tools you need to take control of your website's performance.
Here’s what it contains:
- Discover the 3 common mistakes that website owners make
- Learn how to conduct simple self-check performance tests on your website right now
- Get access to a 33 Step Action Checklist to help you start making more sales from your website.
The best part? You can download your own copy of the report below and start improving your website's performance today.
Option 3
Do nothing with Option 3.
You do nothing and live with your website as it is right now.
That means settling for the current rankings you have in the search engine results for the keywords being dominated by your competition.
The traffic to your site will stay as it is and the needle will not move on the revenue you make from your site.
3 Reasons why your website is not bringing you more sales…
…And what you can quickly do about it.
The 3 sales-stopping mistakes website owners unwittingly make.
3 simple self-check performance tests you can do on your website right now.
Your 33 Step Action Checklist to start making more sales from your website.
Download
Your Copy
Now!
3 Reasons why your website is not bringing you more sales…
…And what you can quickly do about it.
The 3 sales-stopping mistakes website owners unwittingly make.
3 simple self-check performance tests you can do on your website right now.
Your 33 Step Action Checklist to start making more sales from your website.
Download Your Copy Now!