Are You Struggling To Get Noticed By Your Ideal Customers With Your Business?

Discover how Digital PR can transform your brand, helping it stand out in a competitive market whilst building trust and authority through high-quality backlinks. 

ACValve

Since joining forces with the OMS Team in 2021, our website traffic has skyrocketed by 80%, with the number of website leads increasing by 78%.

Their smart ideas, on and off page SEO and high quality backlink strategies have landed us in the media spotlight, and solidified our reputation in the industry.

Having worked with several SEO agencies in the past, OMS stands out as the best in class in terms of their proactiveness and results.

E. Park
Marketing Director, AC Valve Alliance

The UK’s Leading Digital PR Company

Trusted By

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ACValve
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But What Exactly

Is Digital PR?

In the fast-paced digital landscape of today, it’s vital to capture the attention of your ideal audience. Digital PR goes beyond traditional press releases and media outreach; it revolves around crafting content that forges genuine connections with your specific target group.

Digital PR enhances your brand’s online presence by building trust and credibility with search engines. This is achieved through obtaining links from reputable news sources and by creating and sharing compelling content via various channels like online press releases, blogs, and social media.

A comprehensive digital PR strategy encompasses content creation, interaction with the media, engagement with your online community, and data-driven decision-making, all with the ultimate goal of establishing and sustaining a robust online presence.

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The Impact Of Effective

Digital PR Campaigns

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The Impact Of Effective

Digital PR Campaigns

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Here’s How We Nailed It in Digital PR For One Of Our Many Clients

Let’s take a look at how we helped our client, ePower Trucks,
gain huge attention and high quality backlinks from some of the country’s leading sources. 

#1Identify Target Market:

ePower Trucks specialises in electric vehicle sales and equipment, serving industries like healthcare, airports, and rail services

#2 – Generating Fun Ideas:

Leading up to the summer holidays, we came up with a fun idea: ranking the busiest UK airports. We gathered data on passengers, airlines, and destinations. 

#3  Create The Story

We created an exciting press release with our findings and shared the information on ePower’s website, making it easy for journalists to link to. 

#4  Pitch To Journalists:

We reached out to writers who love all things travel and tourism and shared our story with them.

#5  Get Noticed

Our story got noticed by major publications like The Sun, The Mirror and
The Daily Express because it resonated with their audiences.

#6 – Watch The Keywords Soar:

We tracked keyword movement in various SEO & PR tools to measure our success and gauge the impact on our client’s rankings.

Take a look at the results for yourself.

We Made the Headlines in Big Publications – Check Us Out

These all reference and mention the clients brand as well as links to the ePower website.

mirror
Screenshot 2023 11 18 at 13 22 06 UK airports set to be the busiest this summer from London to Manchester
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Screenshot 2023 11 18 at 13 51 54 The little known UK airport that youll wish you were flying from this summer
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Screenshot 2023 11 18 at 13 33 06 Most quiet UK airports to fly from as Britons face summer of travel chaos
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Screenshot 2023 11 18 at 13 53 18 These are the busiest and quietest airports in the UK
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Screenshot 2023 11 18 at 13 54 34 The little known UK airport that youll wish you were flying from this summer Planet Concerns
Screenshot 2023 11 18 at 13 57 48 Most quiet UK airports to fly from as Britons face summer of travel chaos full list New York Times Post
Screenshot 2023 11 18 at 13 33 06 Most quiet UK airports to fly from as Britons face summer of travel chaos 1
Screenshot 2023 11 18 at 13 59 33 These are the busiest airports in the UK to avoid this summer
Screenshot 2023 11 18 at 13 59 48 These are the busiest airports in the UK to avoid this summer
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Screenshot 2023 11 18 at 14 01 41 Manchester is the sole airport outside London in UKs busiest airports list
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Then Tying it Back to the ePower Brand

This is the valuable client content and data that the journalists are all linking to, which is boosting the ePower reputation and authority in the industry.

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Which Boosted Website Popularity and Keywords with a Surge in Rankings

As a consequence of these brand mentions and links from high profile websites,
the clients keywords shot up and onto the first page of Google.

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So What Do You Get with Our Digital PR Service

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Media Friendships

We build relationships with the right media sources to get your brand noticed.

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Creative Content

We engage your audience with thought-interesting content that showcases your expertise.

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Storytelling

We craft interesting stories and spread the word to create excitement and interest.

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Increase in Quality Backlinks

We help you gain those vital backlinks that increase your website’s trust and authority.

The 5 Pillars To Securing You Those Important Backlinks 

Which will boost your brand reputation, website visitors and attract new customer 

Ideation

It begins with diving deep into your expertise and find how it fits with current market trends. This is the basis for coming up with creative ideas. 

Research

Use data and insights, gather important data, or collaborate with experts to create captivating headlines that resonate with your audience. Keep the content straightforward and easy to grasp in your press release. 

Creation

Craft engaging material based on your research, making sure it’s presented in a clear and accessible format within the press release. 

Outreach

Concentrate on finding and reaching out to journalists who have a focus on your industry. This outreach is customised to their interests and requirements.

Tracking

Gauging the success of your digital PR efforts by monitoring the coverage you receive from major publications. The more exposure you gain, the stronger your website’s trust and authority become. 

While Digital PR can be a game-changer
for many businesses
 

it’s not a one-size-fits-all solution.

When Digital PR is a definite must for your business

Established Online Presence: If your business already has a strong online presence, digital PR can help further enhance your visibility and reputation. 

Wide or Targeted Audience: Whether you aim to reach a broad audience or have a specific target demographic, digital PR can be tailored to effectively engage with both. 

Sufficient Resources: When your business has the necessary time, budget, and personnel to invest in digital PR efforts, you are more likely to see favourable results. 

Long-Term Goals: If your business is focused on long-term growth, building trust, and establishing authority in your industry, digital PR is an effective strategy to achieve these objectives. 

Prepared for Publicity: Digital PR might attract both positive and negative attention. If your business is ready to manage and respond to various types of publicity, it’s a good fit. 

Quality Content Production: If your business can consistently create high-quality, shareable content, you’ll be well-positioned to leverage digital PR to its fullest potential. 

Compelling Brand Story: A unique and compelling brand narrative can significantly boost the success of digital PR campaigns by making your business more relatable and memorable. 

When Digital PR is not a good choice for your business

Lack of Online Presence: If your business is relatively new and has limited online visibility, investing in other digital marketing strategies such as SEO may be more beneficial, initially. Digital PR often relies on a pre-existing online presence to maximise its impact. 

Niche Audience: If your business caters to a highly specialised or niche audience, the broad reach of digital PR may not be cost-effective. It’s crucial to assess whether the target audience aligns with the broader reach that digital PR offers. 

Resource Constraints: Digital PR can be resource-intensive. If your business has limited time, budget, or manpower, it may be more practical to focus on other marketing tactics that provide a quicker and more cost-effective return on investment. 

Short-Term Goals: Digital PR often takes time to yield results. If your business is focused on short-term goals or needs immediate sales or leads, other advertising methods, such as pay-per-click (PPC) advertising, might be more suitable. 

Negative Publicity Risk: Digital PR can sometimes attract negative attention or unwanted scrutiny. If your business is not prepared to handle potential negative feedback or controversy, it might be wise to consider alternative marketing approaches. 

Lack of Quality Content: Digital PR relies on creating high-quality, shareable content. If your business struggles to consistently produce compelling content, you may not see the desired results from a digital PR campaign. 

Now You Know All This Information… 

Are you ready for us link you with your ideal customers

 

Option 1

Empower yourself by taking Option 1.

Book a discovery call with one of the team today on 01543 899 617.

We’ll start with a brief discussion about your business and your website's current performance, as well as your goals for its growth.  

During this conversation, we'll also explain how search engine optimisation can benefit your business. 

This is a no-pressure call and will simply serve as an opportunity for you to learn more about how search engine optimisation can help you achieve your business objectives. 

Just like Busy Bees, who experienced great results after contacting us, you too could benefit from our expertise too. 

Option 2

Don't let sales-stopping mistakes hold you back any longer. Grab Our Free Website Performance Report which is designed to equip you with the knowledge and tools you need to take control of your website's performance.  

Here’s what it contains: 

  • Discover the 3 common mistakes that website owners make 
  • Learn how to conduct simple self-check performance tests on your website right now 
  • Get access to a 33 Step Action Checklist to help you start making more sales from your website.  

The best part? You can download your own copy of the report below and start improving your website's performance today. 

Option 3

Do nothing with Option 3.

You do nothing and live with your website as it is right now.

That means settling for the current rankings you have in the search engine results for the keywords being dominated by your competition.

The traffic to your site will stay as it is and the needle will not move on the revenue you make from your site

Option 1

 “Just Getting On The Road”

We will track the performance of up to 15 keywords.

You'll receive monthly reports on keyword rankings & traffic.

Virtual Meetings.

Limited support for your SEO questions & concerns.

Basic website tracking setup.

Identification of essential keywords for your industry.

Strategy reviews yearly.

Optimisation of meta tags & basic
content adjustments.

Content updates 2 pages per month.

Local citations & 1 GMB post a month.

Basic website review & recommendations.

Basic technical SEO optimisations.

Monitor & track 1-2 competitors

 

Option 2

“Picking Up Speed”

We will track the performance of up to 30 keywords.

You'll receive monthly reports on keyword rankings & traffic.

Virtual Meetings.

Our team will be available for questions & guidance as needed.

Standard tracking of forms & events.

We'll identify valuable keyword.

Strategy review's bi-Annually.

We will optimise meta tags, headings, & content for selected keywords.

Content updates 3 pages per month.

Local citations & 4 GMB posts a month.

Digital PR 1 piece every 6 months.

In-depth analysis & provide actionable recommendations.

Identify technical aspects & provide actions.

Monitor & track 5 competitors & make strategic adjustments.

Our team will build relevant backlinks

Option 3

“Going The Distance”

We will track the performance of up to 50 keywords.

You'll receive monthly reports on keyword rankings & traffic.

Mixed in-person & virtual meetings.

Direct access to a dedicated SEO expert.

Customisation of reporting & tracking.
We'll target high-impact keywords for your business.

Strategy reviews Quarterly.

We will optimise your website's meta tags, headings, & content for
improved search engine rankings.

Content updates 4 pages per month.

Local citations & 4 GMB posts a month.

Digital PR 1 piece every 3 months.

In-depth analysis & implement our findings.
Address technical aspects & fix any issues.
Monitor & track 10 competitors & make strategic adjustments.
Our team will develop a high-quality backlink strategy.

Pucks

3 Reasons why your website is not bringing you more sales…

…And what you can quickly do about it.

check  The 3 sales-stopping mistakes website owners unwittingly make.

check  3 simple self-check performance tests you can do on your website right now.

check  Your 33 Step Action Checklist to start making more sales from your website.

Download
Your Copy
Now!

This field is for validation purposes and should be left unchanged.

3 Reasons why your website is not bringing you more sales…

…And what you can quickly do about it.

check  The 3 sales-stopping mistakes website owners unwittingly make.

check  3 simple self-check performance tests you can do on your website right now.

check  Your 33 Step Action Checklist to start making more sales from your website.

Ebook

Download Your Copy Now!

This field is for validation purposes and should be left unchanged.