Enhancing online visibility for businesses in Kingswinford.

When we work with a client, it’s crucial for us to establish our starting point.  

To do that, we conduct an initial review using a range of specialist SEO tools and techniques.  

This allows us to see the site as Google sees it, and identify any technical issues that might be hurting its search engine ranking.   

The review also helps us establish how the site is currently ranking in search results. 

After gaining a clear understanding of their business goals and current website performance, we created a customised plan of action tailored to their budget. Our plan detailed the specific actions we would take to improve their SEO and achieve their desired results.  

With their approval, we began implementing the plan right away. 

Our first step was to address the numerous technical SEO issues that were affecting the search engine appearance of Busy Bees’ website. 

The majority of these issues didn’t have any direct impact on the website’s functionality or performance, as it was still a reliable source of information for the company’s visitors. 

We refer to this type of website as a “brochure website,” and the fixes we implemented didn’t affect its outward appearance to visitors. 

But… 

…to use a car analogy…  

…upon inspection, we discovered that their website, which looked like a Ferrari, was powered by a Fiat Punto engine!  

…We had to address significant issues that impacted how Google evaluated and ranked the website in its search results.  

If left unfixed, these issues would continue to restrict the number of visitors to the site, which would ultimately impact their bottom line. 

Busy Bees then asked us this question: 

“We spent thousands of pounds getting this site built by hiring two web developers, so 

why do these problems exist?” 

That was a great question. 

Here’s what we explained to them. 

Web designers are experts in creating visually appealing websites that function properly. Their primary focus is on the website’s appearance and functionality. 

SEO optimisation changes to a website generally do not impact its visual appearance.  

Even if a web designer has SEO knowledge, they are unlikely to implement it naturally because it does not align with their objectives.  

This is why many well-designed websites often fail to rank well on search engines. However, we changed that for Busy Bees. Once we resolved the technical issues, we moved on to the next crucial step. 

Busy Bees had a list of target keywords they wanted to rank for, which provided a solid starting point. However, there were additional keywords that potential customers were using to search for their services that weren’t on their list. 

These ‘hidden’ keywords could be new terms that the business hadn’t previously considered, or variations of existing keywords.  

To address this, we took the following steps: 

• Expanded Busy Bees’ keyword list by incorporating information about their business and industry. 
• Analysed all the keywords to identify those with low competition but sufficient search volume to make them viable targets. 
• Prioritised the keywords to focus on for the SEO campaign. 

After compiling a prioritised list of keywords, our next step was to develop targeted web pages to optimise for those keyword groups. Crafting effective search engine optimisation strategies requires a skillful approach, especially given the frequent modifications to Google’s algorithm. 

Previously, SEO merely entailed incorporating a specific term onto a webpage a designated number of times, a practice known as “keyword stuffing.” However, today’s search engines, particularly Google, are much more advanced and demand contextually relevant, helpful, and valuable content. 

To meet these requirements, our team of talented writers collaborated with Busy Bees to generate web pages aligned with the prioritised keyword list and appealing to Google’s standards, while also providing value to website visitors. Furthermore, the pages were optimised to include calls-to-action to boost business growth. 

Although we had put in a significant amount of effort in improving the Busy Bees website, all our hard work would be rendered useless if Google remained unaware of our optimisation efforts.  

Therefore, we took necessary steps to inform Google of the changes we made and to encourage its crawlers to index the newly-created pages on the site. 

Through this process, we were able to establish a stronger online presence for Busy Bees, ensuring that its web pages would appear prominently on search engine results pages and be more easily accessible to potential customers. 

The response we received from them was overwhelmingly positive, in short they were thrilled! 

Here’s what happened in their own words. 

We implemented some of the techniques that OMS suggested and saw an increase in organic keyword rankings in primary locations within as little as SIX weeks. The ongoing work that OMS is doing has enabled us to penetrate new locations and increase enquiries at key target sites. If you are looking for a straight talking team of experts to advise you on any element of digital marketing I would strongly recommend OMS. 

N. Arnold, Digital Marketing Director, Busy Bees

Here’s what we achieved with Busy Bees through SEO: 

• Increased organic traffic (UK) by 20+% over the past year, taking web visits to in excess of 750,000.
• Significantly increased enquiry rates in key locations such as Milton Keynes, Oxford, Coventry & Plymouth.
• Appearing on the first page of Google for more than 5,000 primary location keywords. 
• Reduced overall website bounce rate by 10+% which means more people were engaged with the landing pages. 

Would you like to be the next Busy Bees? If so, you can reach our team on 01543 899 617 or contact us here.

Here are some instances where Search Engine Optimisation might not be the best choice for your business:

If your website is already ranking highly on search engines for your primary keywords and you’re experiencing good conversion rates from organic traffic. 

If you are happy with the revenue generated from your website and have no desire to explore other marketing avenues. 

If your target audience is limited and does not rely on search engines to discover your services or products. 

If your business already has a strong brand and a loyal customer base, and you feel you are generating enough traffic through word-of-mouth or other marketing channels. 

If you have decided to focus on utilising social media as your main marketing channel because of its cost-effectiveness in posting regular content. 

If your business lacks the necessary resources to invest in Search Engine Optimisation, such as a limited budget (more about pricing below). 

Our approach is flexible, and he’s where we can help you. 

We work within the budget that you define. The only limit this places on us is the number of keywords we can target at any one time and the activities necessary to give you the results for those keywords. 

We will  then ensure we maximise your investment, based on this.  

Together, we’ll create a list of keywords that you’d like to rank for, and we’ll prioritise the best ones based on your budget. Once we have more traffic coming to your site for those keywords, we’ll help you improve the conversion of that traffic into paying customers, thereby increasing your revenue. 

We recommend reinvesting that revenue back into your SEO activities, which will help your website rank for even more keywords. This cycle will continue until you reach a level where you’re generating profit from your SEO investment.

Your website will become a sales engine that drives the growth of your business. 

To give you an idea of what to expect, a typical starting point is an investment of at least £1.5k-2k per month for a minimum of three months before you can start seeing results if your company is new to SEO. 

If your company has previous experience with SEO, then the good news is that you may start to see results much sooner than the typical three-month timeframe. This means that you could potentially start seeing an increase in traffic and conversions in a shorter period of time, which can be a great motivation to continue investing in SEO to further grow your business. 

It’s important to keep in mind that SEO is a continuous investment. This is because the Google algorithm and the relevance of your competitors will keep changing over time.  

the ongoing investment needed to maintain your position in the search results will be covered by the profits you generate from maintaining your spot in the rankings, which can be easily tracked.  

So, think of it as a long-term strategy that will keep your website competitive and profitable for years to come.