Are you missing out on revenue by not using Pay-Per-Click advertising to its full potential?
When executed with a well-defined strategy and effective management, PPC can prove to be a powerful method for directing specific traffic to your website and generating leads or sales.
“We were spending about £3-4k a month on google AdWords and PPC. Since working with the OMS Team the spend has been reduced by at least £1000 (or more) but the return we are getting has literally tripled. The results are nothing short of phenomenal and to say it has changed our business is an understatement. We’ve experienced massive growth in the last 12-18 months. That is a direct result of OMS.“
C. Petty
CEO, Non-Stop Kids Entertainment
You can hear directly from Craig by Clicking Here
The UK’s Leading Pay Per Click Advertising Company
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How could incorporating Pay-Per-Click advertising benefit your business… and is it worth considering as part of your overall marketing strategy?
Let’s ask the famous detective, Hercule Poirot how he’d do it…
Hercule Poirot, the famous detective, was renowned for his brilliant mind and analytical approach to solving cases.
His detective and investigative work when working on a case involved a lot of research and analysis to recognise patterns and clues.
This information would then be used to make informed decisions.
Poirot had a remarkable ability to connect seemingly unrelated pieces of information to solve complex investigation problems.
You may wonder why I am sharing this information with you?
The same approach applies to a successful Pay-Per-Click (PPC) advertising campaign.
Well-structured and thought out PPC advertising campaigns use data and analysis to identify and target the most valuable audience for your product or service.
Therefore, PPC advertising is effective when trying to solve a
business’s cash flow problem.
How do we know this?
As a PPC company, we have seen first-hand the success that comes from utilising PPC advertising. We have implemented it for thousands of clients over the years and have consistently achieved positive results.
We view PPC advertising as a scientific approach that relies on rigorous research, meticulous analysis, and thorough testing to achieve success.
…all of which are qualities that Hercule Poirot demonstrated with perfection.
If you’re running a business and not utilising Pay-Per-Click advertising, you are potentially missing out on a valuable opportunity.
Allow us to provide you with an answer to the following question.
Why Should You Consider Using Pay Per Click
Advertising For Your Business?
…and here is our answer:
When done properly, a good pay-per-click advertising campaign will do this for you:
- It helps start a new business
- It grows an existing business
- It saves a struggling business from going under
It does this by:
- Increasing profitability by driving sales for existing product lines
- Introducing new revenue streams by promoting new services and products
And a huge advantage that PPC marketing provides you?
Control.
Here’s some of the benefits to PPC advertising:
You can track and measure the results of your advertising campaigns.
It’s crucial to track and measure the results of your PPC advertising campaigns. This helps you see how effective your ads are, which keywords and pages are working best, and where you can improve. By doing this, you can make smart decisions, get the most out of your budget, and increase your profits.
Without tracking your campaigns, you risk wasting money and missing out on sales.
You’re in charge of exactly what you advertise, who you advertise it to and how much you spend.
There’s an initial investment of course to get your ads up and running.
But once they’re optimised and pulling in a positive Return on Ad Spend, we call that ROAS in the industry, then you can turn them on and off at will to suit the needs of your business.
Pay Per Click advertising for your business will also give you confidence in your marketing.
You can target specific audiences by who they are, what they’re looking for or even by what they do.
John Wannamaker, a well-known American retail tycoon, is famously quoted as saying,
“I know that half of my advertising budget is wasted, but I’m not sure which half.”
This statement dates back to a time when advertising was limited to mass media like newspapers, radio, and eventually television. In those days, it was difficult to track the impact of each advertising effort on sales, leading to a “throw enough mud at the wall and see what sticks” approach.
Unlike traditional advertising methods, PPC advertising allows for precise tracking and measurement of campaign performance. With PPC, you can track clicks, conversions, and other metrics to understand exactly which ads and keywords are driving the most results. This level of granularity helps you make informed decisions, optimise your campaigns, and maximise your return on investment.
PPC platforms also offer advanced targeting options, allowing you to display your ads to specific audiences based on their demographics, interests, and behaviours. This precision targeting helps you reach the right people at the right time, increasing the likelihood of conversions and minimising wasted ad spend.
Overall, PPC advertising provides a much more data-driven and efficient approach to advertising, allowing businesses to get the most out of their advertising budgets and see tangible results.
You can test your adverts and improve the results you get.
One of the great things about PPC advertising is that you can test different ad variations to see which ones work best.
When you run a PPC ad, you’ll get feedback on how it’s doing.
- You’ll see how many times it’s been seen,
- How many clicks it’s gotten,
- And how much money it’s made you.
This helps you understand if your ad is working well and how you can make it even better.
By testing different headlines, ad copy, and calls-to-action, you can figure out what drives the most clicks and conversions.
Using this information, you can then improve your campaign and make more money from your ads.
You can target the intent of potential buyers.
One effective strategy for PPC advertising involves targeting the specific keywords used by potential customers in search engines. By doing so, you can easily showcase your products or services to individuals who are interested in purchasing them.
However, it’s important to note that not all keywords hold the same value for your PPC campaign. The reason being that people use different keywords depending on the strength of their buying intent. In other words, how close they are to making a purchasing decision.
For instance, consider the following searches for pine furniture:
| Search Term | Buyer’s Intent |
| Pine dining table dealer in Oxford | high |
| Pine dining table dealer | medium-high |
| Pine dining table | medium |
| Pine Furniture | Low |
| Furniture | Very low |
As you can see, the generic term “furniture” implies that the searcher may not be entirely clear on what they want to buy, resulting in low buyer’s intent. On the other hand, someone who searches for “pine dining table dealer in Oxford” knows exactly what they want and is likely ready to make a purchase, indicating high buyer’s intent.
Therefore, if you’re a furniture dealer in Oxford specialising in pine dining tables, it would be more beneficial for you to target ads towards the specific search term “pine dining table dealer in Oxford” rather than broader search terms like “furniture.”
It can help your business get INSTANT online exposure.
PPC ads offer a quick turnaround time, often delivering results within hours. This means a successful campaign can start making you money from day one.
You can also make real-time adjustments to optimise your ads for maximum impact.
Now that you know the benefits, what’s your next step with PPC advertising?
How You Can Start Using Pay Per Click Advertising For Your Business
Pay-per-click marketing is simple to start using. All you need is a credit card and an ad account on platform of your choice.
Here are the steps you can follow to set things up for your business:
Step 1 – Deciding which Advertising platform to use
How to choose which platform to use depends on several factors, including:
- your target audience,
- their likely location,
- and what you are selling.
At Online Marketing Surgery, we specialise in Google Ads for two reasons:
Reason #1 – It’s the perfect platform for a business to promote its products and services because it’s where people are actively looking for them.
Reason #2 – We are also an expert SEO company, and our PPC work complements these efforts perfectly when managing clients’ websites.
Step 2 - Placing your ads
- Google Ads (formerly Google AdWords)
- Facebook Ads (now known as Meta Ads)
- Instagram Ads (a part of Facebook Ads)
- Microsoft Ads (formerly Bing Ads)
- LinkedIn Ads
- X Ads
- Pinterest Ads
- YouTube ads (a part of Google Ads)
- TikTok For Business
- Snapchat For Business
Step 3 - Set your advertising budget
How much are you going to spend on advertising?
Determining how much to allocate for advertising expenses can be a challenging task. It’s essential to invest enough to launch sufficient ads that run for an extended period, allowing enough time to optimise them and yield a profitable return.
The amount you allocate will depend on what you are selling, who you are selling it to and where you’ll be placing the ads. The crucial aspect is committing funds for the period that allows you to create effective campaigns that work for you.
Step 4 - Identify the target for your ads
When you use PPC ads, you can target people in two ways: by choosing specific words related to your business on a platform like Google Ads, or by selecting a certain group of people on a platform like Facebook Ads. This means you need to either gather keywords or identify your ideal audience to make your ads effective.
Step 5 - Prepare your ads
After deciding who or what you want to target with your ads, it’s time to create them. Ads can be as simple as a few lines of text at the top of a Google search or as complex as a 3-minute video that follows your potential customer around on YouTube.
Creating effective ad content is both a skill and an art. The goal is to create an ad that speaks to your target audience and motivates them to click on it and learn more. If you write a great ad and optimise it, it can bring in customers to your website for years to come.
Step 6 - Launch your ads
When your ads are ready, it’s time to show them to the people you want to reach. Everything you’ve done to create your campaign has led up to this moment. Launch your ads and keep going to the next step.
Step 7 - Track and Monitor the performance of your ads
You can’t just launch your PPC ads and forget about them. A good ad platform will let you see how each ad is doing, so make sure to use those tools.
Many people only track how much they’re spending and how much money their ads are making overall, but it’s important to monitor each ad’s performance separately.
Step 8 - Optimise your ad campaign for profitability
This is the best part of PPC advertising!
Since you’ve been keeping track of your ads, you can stop the ones that aren’t making you money and focus more on the ones that are.
You can also use split testing to improve the performance of weaker, borderline ads as well as boost the revenue from those that are already making you money. This fine tuning is where you’ll start making money from your advertising. And that’s how you can get started using PPC marketing in your business.
If PPC Is That Straightforward,
What Could Possibly Go Wrong?
That’s a great question…
If you want to advertise your business using PPC, which means paying for your ads to show up online, it can be pretty easy. As long as people are interested in your products or services and are looking for them online, then PPC advertising will work for you.
It only goes wrong if you make one or more of these mistakes.
Mistake #1 – Inadequate keyword research:
Selecting incorrect keywords may lead to you reaching the wrong target audience, resulting in low-quality traffic and poor conversion rates.
Mistake #2 – Overlooking negative keywords:
Implementing negative keywords can stop your ads from being displayed to users who are not interested in your product or service, and can help you save money on irrelevant clicks. Many business owners don’t even realise this is a “thing”.
Mistake #3 – Disregarding ad copy:
Ad copy significantly impacts a PPC campaign’s success by persuading users to click on your ad. Creating engaging ad copy that highlights your product or service benefits can boost click-through rates and conversions. Often businesses are too close to their products and services to write this sort of ad copy that converts.
Mistake #4 – Failing to track and analyse data:
Optimising your PPC campaign and enhancing its performance requires tracking and analysing data like click-through rates, conversion rates, and cost per click. Many businesses underestimate the importance of this data.
Mistake #5 – Neglecting consistent testing and optimisation:
Regularly reviewing and optimising PPC campaigns is crucial for improving performance and achieving better outcomes. Most businesses lack the time or expertise to accomplish this.
Mistake #6: Misalignment of PPC with business objectives:
Ensuring your PPC campaigns align with your overall business goals and integrate with other marketing initiatives is essential. Otherwise, you risk losing money or missing potential revenue opportunities.
Mistake #7 – Not setting a budget:
Establishing a budget for your PPC campaigns helps you spend your advertising funds efficiently. Without one, you may overspend and fail to maximise your PPC efforts.
It’s by making these mistakes that potentially profitable campaigns can end up LOSING money for a business.
Discover the Benefits of Outsourcing
Your PPC Campaign to a Proven Expert?
Certainly, you have the potential to manage
your own PPC advertising campaign.
It’s not an exclusive skill held only by a secret circle of tech-savvy individuals.
As you cultivate these skills, it’s only natural that you’ll make mistakes along the way.
That’s to be expected.
In the beginning, this could mean financial losses. But eventually, as you fine-tune your PPC prowess, your ads will yield profits, and your business will thrive.
The challenge, however, lies in the time it takes to reach that point.
If you’re like the many business owners we work with, that’s time you can’t spare on yet ANOTHER thing you need to do to make your business profitable.
You can indeed acquire the knowledge to handle your own PPC campaigns…
…and it’s likely that you’ll become quite adept at it.
After all, you’ve already mastered numerous skills to bring your business to its current level.
So, what’s the solution?
Speak To Us Now About PPC Advertising For Your Business
And We’ll Point You In The Right Direction
We’ve been helping businesses become profitable with PPC for years now.
In fact we’d say we’ve become quite good at it.
But don’t take our word for it, here’s what just one of our many satisfied (and now more profitable) customers said about the work we do for them:
Now it’s possible we might not be able to make PPC advertising work for your business in the same way we did for Craig.
The only way to find out is for us to have a discovery call.
It’s a free 45 minute chat where you can tell us all about your business, your products and services and what your objectives are.
Based on the thousands of clients we’ve have helped over the years, we’ll quickly be able to tell whether PPC is a good fit for your business.
We can then point you in the right direction of what you can do next to increase the sales you get from your online marketing activities.
Don’t make a decision just yet about whether Pay Per Click is right for you.
Instead, call us on 01543 899 617 or fill out the form on the contact page with the best contact information to reach you, and we’ll get in touch to schedule an informal chat.
3 Reasons why your website is not bringing you more sales…
…And what you can quickly do about it.
The 3 sales-stopping mistakes website owners unwittingly make.
3 simple self-check performance tests you can do on your website right now.
Your 33 Step Action Checklist to start making more sales from your website.
Download
Your Copy
Now!
3 Reasons why your website is not bringing you more sales…
…And what you can quickly do about it.
The 3 sales-stopping mistakes website owners unwittingly make.
3 simple self-check performance tests you can do on your website right now.
Your 33 Step Action Checklist to start making more sales from your website.
Download Your Copy Now!