The most reliable method is using Google Keyword Planner. It is free within Google Ads and gives access to genuine Google search data. This includes search volumes, competition levels and short term trends, which makes it one of the strongest sources of seo keyword research tips for any business wanting measurable results.
If you want to attract customers who are actively searching for what you offer, you need practical keyword research that shows you real demand. This guide explains how to find those keywords using Google Keyword Planner so you can start to focus on them within your website content.
How do I access Google Keyword Planner for keyword research?
To access Google Keyword Planner:
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Log in to your Google Ads account (If you do not have one, set up a free account)
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Go to Tools and click Keyword Planner
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Select the option Discover new keywords
This gives you entry to a wide range of google keyword planner tips that help you understand what people type into Google before buying.
What should I type into the Keyword Planner to get useful results?
Start by entering your product or service into the ideas search bar. Use clear and direct wording that matches how customers talk. For example, instead of typing “plumbing solutions”, type ‘plumber Birmingham’.
Google will then show:
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A full list of keyword ideas
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Average monthly searches
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Three month and year on year changes
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Competition levels
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Bid ranges if you ever choose to run ads
How do I identify long-tail keywords that attract ready-to-buy customers?
Long-tail keywords usually show clear intent, that usually have slightly lower competition and more specific phrasing. In Google Keyword Planner, when it comes to ‘plumber birmingham’ terms, look for phrases such as:
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cheap plumbers in Birmingham
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emergency plumber near me
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plumber for blocked drains Birmingham
These longer searches tell you what customers actually want.
Why are long-tail keywords easier to rank for?
Long-tail terms tend to have:
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More specific intent
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Less competition so easier to rank
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Higher relevance to your exact service
This combination increases your chance of ranking quickly, especially when your content answers the exact question in the keyword.
Conclusion: Find relevant keywords = more leads & sales
Keyword research is not just about chasing high traffic, it is about finding the exact words and phrases your customers already use, then building content that answers their questions clearly. When you focus on keywords with genuine intent and place them naturally into helpful pages, Google is far more likely to rank you in the positions that actually convert.
If you are finding it difficult to get your website ranking or you want support with your SEO strategy, contact us today and we will handle the process for you.