Get your brand showcased on a global stage through tailored international SEO services
Your business may want to engage customers from overseas, and the only way you can do this is by optimising your website correctly to increase your search visibility in those countries. As an experienced international SEO agency, we will drive relevant organic traffic from your target markets across the world, meeting the needs of different international audiences.
From translation and localisation services to match the language of the countries you are targeting, to adding hreflang tags to show Google which countries your pages should be targeting, we specialise in international SEO services to increase your enquiries and sales from the countries you are focusing on.
“Having worked with several SEO agencies in the past, OMS stands out as best-in-class in terms of their proactiveness and results, which has led to a significant increase in web visits and leads. We recently had their support in pushing our services across the Netherlands, and how they optimised the website for the country drove a lot of enquiries.”
Elissa Park – Marketing Manager @ ACV Group
Trusted By Major Brands Including…
OUR INTERNTATIONAL SEO ESSENTIALS
Getting your website SEO optimised for the international markets you want to go after is our bread and butter!
But to do this, there’s multiple factors we take into account…
These international SEO strategies are completely tailored to your niche and countries you want to target.
Hreflang Tags
As one of the main parts of technical SEO for reaching brands globally, we’ll implement the right HTML tags to tell search engines which languages and countries you are targeting on a specific page, meaning users will view the correct version for their location.
Multilingual/Localisation Content
To build trust & relevance with international users, you will need structure your content in a way that appeals to them the most. We focus on writing high-quality copy that’s in your target audience’s language and make sure the page is adapted to the countries preferences, culture and currency.
URL Structure
Choosing the right URL structure can help search engines understand the geographical targeting of your website. When looking at ccTLDs, subdirectories or subdomains, picking the right one for your area is critical to define your target markets.
International Backlinking
Link building is crucial for SEO and this isn’t different for International SEO either. Gaining backlinks within the countries you are targeting will help increase your credibility in that area, which will support your rankings. From international directory listings to creating digital pr pieces relevant to that area, these all will build up your authority.
Content Delivery Network
Using a CDN is very important to help improve page load speeds by hosting content on local servers, which is crucial for user experience and rankings in countries far from the host server.
Cultural Adaptation
Research what other companies within those countries, as well as others in your region targeting that area, to see what the exact market is like. Also ensure currencies, units of measurement, phone numbers, addresses and images to fit the local market.
SUCCESS STORIES
Here’s what we achieved for MG Timber
- Started as a side hustle in his garden shed, with a long-term ambition to turn it into a full-time business.
- Partnered with us to create a clear strategy for generating enquiries, initially on a smaller package due to scepticism.
- We built a high-converting website, added key customer-focused pages, and boosted authority through blog and knowledge base content.
- Achieved top 3 rankings for competitive keywords (e.g. “picnic tables”), helping drive £1.5M+ annual revenue and significant business growth.
Client Feedback
“During the first year of working with OMS, we saw growth of online sales of 104% and this gave us the confidence to double down on our efforts and we saw even bigger results off the back of it. Since working together, they exceeded my expectations! We’ve outgrown three units as well expanding our employees & product lines and that’s all from OMS’ work. Anything that drives leads to our website, OMS covers it.”
M. Grainger
Director, MG Timber Products Ltd
Here’s what we achieved for Cardinal Steels
- Started with no online presence, with only a company name and no website or visibility.
- Built a fully functional website featuring tools like a roofing calculator to drive customer interaction.
- Implemented a complete SEO strategy including targeted content creation and authority building through external placements.
- Achieved significant growth in enquiries, leading to business expansion, multiple unit upgrades and increased hiring.
Client Feedback
“Because of OMS, our business has gone from nothing, to something where we can’t comprehend. We are taking on more sales teams to deal with the leads that are coming through! If we had any issues, even if it’s not to do with the website, they have always been there to support us which is really nice and comforting. From our point of view, working with OMS has been a massive success since day one and looking forward to growing more with them!”
J. Broadhurst
Managing Director, Cardinal Steels
But, Why is
International SEO Important?
If you are not optimising your website with the best international SEO practices, your message might not reach the right audience, which means it’s never going to convert, it’s as simple as that!
People in different countries may view your niche differently than those based in the UK, so you need an international SEO strategy to appear across the areas you want to target. We have specialised in international SEO for over two decades, so we have the experience in optimising website content for countries across the world, including those in Europe, Africa, and Asia.
But the core part of our strategy is simple: we find out what people in different countries are searching for in relation to your services, we produce engaging content around those searches, and we build your authority within that country. This is just the start of how we get you ranking in your target global areas.
Frequently Asked Questions (FAQs)…
1. What is international SEO?
It’s optimising a website to increase visibility and rankings in search engine results pages across different countries and languages.
2. What should an international SEO URL structure look like?
An effective international SEO URL structure should clearly indicate target countries or languages to search engines and users, with options like ccTLDs (example.co.uk), subdirectories (example.com/en-gb/) or subdomains (uk.example.com).
3. What are the key considerations for international SEO strategy?
An effective international SEO strategy should include choosing the right domain structure (ccTLDs, subdirectories), implementing hreflang tags, translating and localising content and conducting region-specific keyword research.
4. How quick will I get results from international SEO?
You should start seeing results from international SEO 3-6 months into camapaign but more measurable results within 12 months.
3 Reasons why your website is not bringing you more sales…
…And what you can quickly do about it.
The 3 sales-stopping mistakes website owners unwittingly make.
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