Fill Your Rooms Year-Round with Expert Hotel SEO Services That Drive Direct Bookings
Managing a hotel and tired of paying hefty commission fees to booking platforms? Our hotel SEO services help you attract more direct bookings and reduce your reliance on third-party websites. Whether you’re running a high-end hotel, bed and breakfast or luxury resort, our SEO strategies connect your property with travellers actively searching for accommodation in your area.
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“OMS are fantastic! Following our initial meeting and the launch of our campaign, we noticed a significant improvement in our hotel catering rankings in just 8 weeks.
The ongoing efforts by OMS have allowed us to explore new services and generate more enquiries. If you’re in need of a straightforward and expert SEO team, I wholeheartedly endorse OMS – they’ve become an integral part of our business.”
Director, Cornerstone Kitchen
**Hotel SEO Experts with Over 15+ Years of Experience***
Different Ways We Can Deliver More Bookings For Your Hotel
Capture Guests at Every Stage of Their Journey
Travellers don’t just search for “hotels near me” anymore. Our hotel SEO company ensures you’re visible whether guests search for “pet-friendly hotels with spa facilities” or “romantic weekend getaways in the countryside”. We position your property exactly where potential guests are looking.
Target Your Ideal Guest Profile
Stop wasting time on enquiries from guests who aren’t the right fit. Our SEO services for hotels focus on attracting visitors who appreciate what makes your hotel special. We help luxury hotels reach affluent travellers whilst budget-friendly properties connect with cost-conscious families and backpackers.
Showcase Your Hotel’s Unique Selling Points
Beyond just rooms, our hotel website SEO highlights everything that sets you apart. From your award-winning breakfast to your conference facilities, wedding venues and spa treatments, we ensure every aspect of your offering gets found by the right audience.
Build Trust Before Guests Even Arrive
Effective hotel SEO establishes your property as the preferred choice in your location. Our hotel SEO expert team builds your reputation through strategic content, review management and consistent visibility across search results, turning browsers into bookers.
If your hotel needs more direct bookings and reduced commission costs, contact our hotel SEO specialists at 01543 899 617
5 x Months
to hit Yearly Visitor Targets
We managed to smash our target visits in only 5 months since the website was launched. Coming from beginners in Analytics, I didn’t feel uneasy and nothing was any trouble. The communication within the team was always prompt and we were always met with a smile and all our questions were answered. Very happy with the service.
Grace Gardiner, Marketing, Volkswagen (Automotive Dealer Marketing)
3 x Increase
of Yearly Turnover
Our turnover has tripled ever since we revamped our website and launched focused SEO and PPC campaigns! We’re thrilled with the results and owe it all to the team’s impressive track record of delivering consistent growth.  Their expertise and execution have given us the confidence to keep pushing forward.
Alec & Jo Mcdade, Directors, Macs Trucks (Truck Dealer Marketing)
Our Formula to Increasing Hotel Bookings
We begin by analysing how travellers search for accommodation in your area. From generic searches like “hotels in [your location]” to specific requirements such as “family rooms with kitchen facilities” or “hotels near conference centre with parking”, we identify every opportunity to connect with potential guests. This comprehensive research ensures your hotel appears when travellers are ready to book.
Our team then optimises your website content to highlight what makes your hotel irresistible. We showcase your comfortable rooms, exceptional service and unique amenities that create memorable stays. For hotels offering diverse services, we create targeted content for your restaurant, event spaces, wellness facilities and seasonal packages.
Technical optimisation ensures your website delivers a seamless booking experience. Many hotel websites frustrate potential guests with complicated booking systems, slow-loading galleries or poor mobile functionality. We eliminate these obstacles so visitors can easily check availability, view rooms and complete reservations without hesitation.
Local seo for hotels forms a critical part of our strategy since most guests search for accommodation in specific locations. We enhance your Google Business Profile with stunning photography, accurate amenities information and real-time availability updates. For hotel groups managing multiple properties, we develop location-specific strategies whilst maintaining brand consistency.
We also track which search terms generate actual bookings, analyse your booking conversion rates and measure the impact of seasonal trends. When we identify that certain room types or packages perform exceptionally well, we focus more on these successes through targeted SEO strategies.
Driving Automotive SEO & Marketing Success
Our SEO marketing ensures your website stands out when people search for the vehicles you sell on Google & Bing. For instance, we’ve successfully ranked our client’s website above its competitors for the keyword search ‘crane trucks for sale.’ This ensures that potential customers searching for this keyword see our client’s website first, increasing their brand visibility, generating leads, and driving vehicle sales.
SEO for automotive brands includes keyword research, content creation, website and technical optimisations and off-page strategies. These efforts aim to drive you up the search engine rankings, attract more qualified leads and boost brand visibility.
PPC Management and Advertising for Dealerships
Our PPC campaigns secure prime positions for your website in search results. As illustrated by our success stories, we’ve consistently achieved top rankings for our clients, boosting brand visibility, increased website leads, and vehicle sales.Â
Furthermore, our clients’ websites often outperforms major competitors in sponsored ads, highlighting the importance of dominating the search results from both SEO and PPC angles to attract potential vehicle buyers.Â
A Tailored Dealership Website
Our website development services spotlight vehicles at their best. Take, for instance, a recent project for a truck dealership. Our client wanted a sleek, clean design to showcase their vehicles to customers searching for the vehicles he offered, globally. Our design not only wowed the audience with his range of trucks, but also provided crucial information for potential customers, facilitating their purchasing decisions.Â
We’ve crafted stunning, user-friendly websites for many truck dealers, car dealerships, and automotive brands that attract visitors and boost vehicle sales.Â
Digital PR Solutions for Automotive Brands
Our digital PR strategies elevate your brand’s online presence. As demonstrated in the example, we’ve effectively secured prominent media placements for clients, enhancing their reputation and visibility.Â
We’ve secured backlinks from reputable publications such as Motor Transport, The Mirror, The Express, The Sun, and industry-specific magazines, strengthening your brand’s authority.Â
Begin Your Journey With Us In 4 Simple Steps
Step 1
Tell us about your hotel, target markets and occupancy goals during our initial consultation.
Step 2
Receive a bespoke hotel SEO strategy tailored to your property’s unique characteristics.
Step 3
Agree on measurable targets and timelines that align with your business objectives.
Step 4
Watch your direct bookings grow as we implement and refine your SEO campaign.
Frequently Asked Questions (FAQs)…
Here are the questions hoteliers frequently ask about improving their online visibility and driving more direct bookings.
1. How does hotel SEO reduce our reliance on booking platforms?
Hotel SEO improves your visibility in search engines, helping guests find and book directly through your website.
2. What makes your hotel SEO services different from general SEO?
Our hotel SEO services address industry-specific challenges like seasonal fluctuations & location-based searches. We understand how travellers search and book, creating strategies that convert searches into stays.
3. Can you help independent hotels compete with large chains?
Absolutely. Our hotel SEO consultant team specialises in highlighting what makes independent properties special.
4. Do you work with all types of accommodation providers?
Yes, our hotel website SEO services support everything from luxury resorts and boutique hotels to B&Bs, guest houses and serviced apartments. We tailor our approach to each property’s specific market and goals.
5. How do you handle hotels with multiple locations?
We create individual local SEO strategies for each property whilst maintaining overall brand consistency. This ensures each location ranks well in its specific market without competing against sister properties.
Choose Your Hotel SEO Package
Option 1
We will track the performance of up to 15 keywords.
You’ll receive monthly reports on keyword rankings & traffic.
Virtual Meetings.
Limited support for your SEO questions & concerns.
Basic website tracking setup.
Identification of essential keywords for your industry.
Strategy reviews yearly.
Optimisation of meta tags & basic
content adjustments.
Content updates 2 pages per month.
Local citations & 1 GMB post a month.
Basic website review & recommendations.
Basic technical SEO optimisations.
Monitor & track 1-2 competitors
Option 2
We will track the performance of up to 30 keywords.
You’ll receive monthly reports on keyword rankings & traffic.
Virtual Meetings.
Our team will be available for questions & guidance as needed.
Standard tracking of forms & events.
We’ll identify valuable keyword.
Strategy review’s bi-Annually.
We will optimise meta tags, headings, & content for selected keywords.
Content updates 3 pages per month.
Local citations & 4 GMB posts a month.
Digital PR 1 piece every 6 months.
In-depth analysis & provide actionable recommendations.
Identify technical aspects & provide actions.
Monitor & track 5 competitors & make strategic adjustments.
Our team will build relevant backlinks
Option 3
We will track the performance of up to 50 keywords.
You’ll receive monthly reports on keyword rankings & traffic.
Mixed in-person & virtual meetings.
Direct access to a dedicated SEO expert.
Customisation of reporting & tracking.
We’ll target high-impact keywords for your trade.
Strategy reviews Quarterly.
We will optimise your website’s meta tags, headings, & content for
improved search engine rankings.
Content updates 4 pages per month.
Local citations & 4 GMB posts a month.
Digital PR 1 piece every 3 months.
In-depth analysis & implement our findings.
Address technical aspects & fix any issues.
Monitor & track 10 competitors & make strategic adjustments.
Our team will develop a high-quality backlink strategy.
3 Reasons why your website is not bringing you more sales…
…And what you can quickly do about it.
 The 3 sales-stopping mistakes website owners unwittingly make.
 3 simple self-check performance tests you can do on your website right now.
 Your 33 Step Action Checklist to start making more sales from your website.
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