Why you should invest in an SEO Agency
Search Engine Optimisation (SEO) is an essential component for any company wanting to make more money on the internet. It is a strategic long-term plan that aims to get your website ranked higher in the eyes of Google and other search engines. With a detailed SEO strategy, Online Marketing Surgery can help to significantly improve the quantity and quality of traffic to your site. The higher your website is in Google means you will receive more enquiries and ultimately more sales. Before we get started though, here is a word of warning. SEO will not bring you overnight success. Creating and implementing an SEO strategy is a long-term process. There are many separate strands to SEO that need to be addressed in order to see a positive turnaround. However, there are always exceptions to the rule. We have witnessed rare occasions where an SEO plan has delivered immediate results and seen firms shoot up the search engines, but it very much depends on your sector and company goals. It usually takes a few months for search engines to analyse your site and take the changes in to account. The first step we will take is to carry out an SEO audit of your site. This simple but effective measure will identify your site’s strengths and weaknesses, which will enable us to plan for a successful strategy. For example, do you have your phone number of email address in the header of your page? This makes it easy for visitors to access your useful information instantly. Remember, it’s not a game of hide and seek. You need to put your vital details on display for everyone to see. Intensive keyword research will then be carried out by our team. They will look for the terms that the public are searching for, log the data and analyse the findings in order to optimise your site’s potential. In the old days most SEO agencies would target singular keywords, but the new approach to SEO is to focus on keyword intent and long tail searches. For example, if you were a company selling lanyards, it would be more beneficial to target a printed lanyard, bottle opener lanyard or retractable ID card holder rather than lanyard on its own. This keyword research allows us to edit meta titles and meta descriptions in order to capatilise on these popular search terms. For instance, if you were a Thai restaurant you need to use target keywords for each page. Meta titles are 60 characters long so you need to be clear and concise: Award-winning Contemporary Thai Restaurant & Bar Birmingham makes for a great home page title. By using keywords in the correct place on your website allows Google to read your site, understand it and rank it appropriately. Content Is King In the music world Elvis Presley remains king, but in the digital world content rules over the kingdom. Service pages, blogs, case studies, news stories, vlogs and so on can all have a huge effect on your SEO ranking. Educational, entertaining and engaging pieces of content, all carefully crafted with focus keywords and their associated terms will see your page fly up the rankings. Guest blogging can also work. For example, if you are a recruitment firm you should be looking to branch out and feature in related websites by posting material that illustrates your authority on your area. As a cumulative effect the success of this will drive traffic to your site and improve the rating of your whole website. Link building is also an essential part of SEO. Internal linking is key to guiding your visitors around your site and you want their journey experience to be as smooth and clear cut as possible. External linking is even more important. If you can create content that strikes a chord with people and forces them to share it on their site, their blog or their social media page, that will pay huge dividends for your site’s reputation. The holy grail is to feature on a respected news site like the BBC as its trust flow is so good it will send your page into orbit. Don’t ignore the importance of social media either. Some people may question the ROI of social media marketing but it does affect your SEO ranking. With a concise profile, written specifically with your target keywords in mind, you will drive traffic to your site. You will even find a growing number of people use Twitter and Facebook to research a company first and visit their website direct from there. There has also been an increase in the number of firms’ social media profiles being ranked by Google so ignore them at your peril. A successful SEO campaign is like a marathon runner. You need to put in the hard work months in advance. It’s going to be hard to train your body to get up to 26 miles, but through a tailored programme and sheer dedication, you will start to see progress that will improve your stamina for the long haul. Search Engine Optimisation is a vital component for any company looking to make money from the internet. SEO is a strategic long-term process that will move your site up the rankings on Google. If you would like to talk about how Online Marketing Surgery can help you with an effective SEO strategy that will generate results, call 01543 899617 now.
Five Reasons Why Your Business Needs A Website
Nothing really surprises me any more. I have lived through some harrowing events of modern time – Princess Diana’s shock death, the terror attacks on the Twin Towers, the depressing banking crisis and the ongoing mess that is Brexit – but there’s one thing that that does shock me… there are still businesses out there that don’t have a website!!! I mean, come on. We live in the digital age where every man, woman and child has access to the internet. They can shop for groceries, communicate with people all over the globe, educate themselves in any course they desire and watch films at the drop of a hat. The least you expect from any business is for them to have an internet presence. Not only are they failing to promote their brand on a global scale, they are also missing out on lucrative revenue. In this blog we are going to list just five of the many reasons why your business needs a website designed by a reputable web design agency. Make More Money Online If you are in business your primary goal is to make money. Having a website allows the whole world to view your products, boosting your reach of potential customers astronomically. A WordPress site can highlight the goods you sell by using images, videos and descriptive content that forces people to buy or at least enquire for more details. People buy with their eyes, not their hands, so if you can showcase your goods in the best possible light you will encourage people to part with their hard-earned money. Increase Shopping Time There are 24 hours in a day, but if you have a physical shop that is only open 9-5 then you are missing out on 16 hours of business every day. With an ecommerce store on your website you are going to maximise your potential, allowing visitors from around the world to buy your products at their leisure. Being online also improves your customer service as you can be on call to answer any queries your customers may have. Our web designers can build you a website that is simple to use and easy to navigate. It Puts You In Control Having your own website puts you firmly in the driving seat. It allows you to promote what you want, when you want. You can upload news of your special discounts on your site instantly, unveil the latest addition to your team or write a blog on a topic close to your business. Every piece of content you write, every image you use, even the layout of your site is down to you. Of course, to some people that can seem quite daunting, but as a digital marketing agency we can assist you with creating SEO focused content and web building. Increase Your Popularity You may have a loyal band of customers locally, but has anyone heard of you outside of your town? A website with a strategic SEO plan will ensure more people know about you and your amazing service. More visitors will bring more sales and the happier you keep your customers the more likely they are to share their experience with their friends and family. This snowball effect will only pay dividends for your business going forward. Everything Is Tracked When you advertise through a newspaper you never know how many people have laid eyes on your advert or took the time to call you. With a website you can track absolutely everything. How many people came to your site, what pages they visited and how long they stayed there for right up to whether they emailed or called you. With this detailed information you can make subtle changes to your site to capitalise on what your followers like and don’t like. If you are looking for a new website or want to give your existing site a makeover, call our skilled web design team now on 01543 899617 or email contact@onlinemarketingsurgery.co.uk
Are you ready for GDPR?
The imminent arrival of GDPR is giving business owners across the UK sleepless nights. Despite being announced two years ago most firms remain unclear on what the biggest shakeup of personal data privacy rules since the birth of the internet means for them and what they should do to become compliant.
Are you SSL compliant?
The imminent arrival of GDPR is giving business owners across the UK sleepless nights. Despite being announced two years ago most firms remain unclear on what the biggest shakeup of personal data privacy rules since the birth of the internet means for them and what they should do to become compliant.
Is Your Password 100% Secure?
The imminent arrival of GDPR is giving business owners across the UK sleepless nights. Despite being announced two years ago most firms remain unclear on what the biggest shakeup of personal data privacy rules since the birth of the internet means for them and what they should do to become compliant.
World Cup Hits Target On Social Media – Who Is The Best Pundit?
Whether you love football or not there is simply no escaping the World Cup, especially if you are on social media. Your timeline will be crammed with posts from friends complaining about dodgy referees and VAR, tweets debating who is going to win the tournament and videos showing the raw emotion of fans celebrating a goal. At the last World Cup in Brazil in 2014, Twitter said there were 672 millions tweets sent relating to the World Cup, making it what the social media network called at the time “the highest number we’ve announced related to an event”. Facebook also reported that the final itself saw 88 million global users made a record 280m interactions – posts, likes and comments. With England making a winning start to the campaign and a place in the last 16 looking likely, I think it’s safe to say that this year’s tournament in Russia is about to surpass that, especially given the standard of punditry from the BBC and ITV. Both broadcasters have splashed the cash this summer to secure some of the biggest names in the football world to give their expert analysis on the game as it happens. The Beeb has a stellar line-up including Alan Shearer, Rio Ferdinand, Frank Lampard and Gary Lineker. They have even signed up World Cup winner Cesc Fabregas and former Chelsea ace Didier Drogba for their impartial opinion. But ITV have their own list of star names, including Gary Neville, Roy Keane, Lee Dixon and Mark Pougatch. Their impartially comes from former Croatia boss Slaven Bilic, ex-Scotland striker Ally McCoist and former referee Mark Clattenburg. However, despite having played the game at the highest level, a number of these pundits seem to have their brains in their feet – constantly stating the obvious, trying too hard to be funny and sending viewers to sleep. So today we are going to start our own World Cup Twitter competition at @omsurgery to find the Best World Cup pundit. We have thrown 32 names into the pot – including a few commentators to make the numbers up – and they have been drawn at random into eight groups of four. The top two from each group will qualify for the last 16 where we will go straight into knockout competition. The competition will run until we reach the final and can crown the number one pundit. Who is your money on? Will Gary Neville add to his glittering haul of trophies as a player? Does Alex Scott’s way with words win your vote or does Frank Lampard’s straight talking hit a chord with you? Join us on Twitter and have your say @omsurgery Group A Alan Shearer Mark Lawrenson Iain Dowie Jurgen Klinsmann Group B Gary Neville Matthew Upson Eni Aluko Pablo Zabaletta Group C Frank Lampard Danny Murphy Ally McCoist Glenn Hoddle Group D Patrice Evra Rio Ferdinand Phil Neville Roy Keane Group E Slaven Bilic Jermaine Jenas Didier Drogba Alex Scott Group F Lee Dixon Martin Keown Ian Wright Cesc Fabregas Group G Ryan Giggs Henrik Larsson Jonathon Pearce Kevin Kilbane Group H Mark Clattenburg Martin O’Neil Clive Tyldesley Guy Mowbray Once we have found the best, we will then endeavour to find the worst! Remember, social media is supposed to be fun. You can sell your products and promote your business, but you should try to connect with your audience too, giving them an exclusive insight into your company. If you are looking for social media marketing advice, call Dave on 01543 899617 today.